When I started out in the art world, artists all subscribed to the same mantra: “Success as an artist is about the artwork, nothing more, nothing less. It is impossible to quantify." Today, fifteen years later, I can honestly say that the success of an artist is not based on the quality of the art. ...

Social media is an increasingly important tool that artists should fully embrace. As a recent report shows, 45% of art buyers regard social media as one of the most important channels to discover and find artists, and 91% of the galleries surveyed said that they actively use social media to promote ...