If artists have a show coming up, they often approach journalists from magazines such as Artforum, Artnews, Artnet News, NY Times or others. However, in most cases, none of these magazines or journalists are the right ones to target, since it can be difficult to persuade them to write about you if y...

When I started out in the art world, artists all subscribed to the same mantra: “Success as an artist is about the artwork, nothing more, nothing less. It is impossible to quantify." Today, fifteen years later, I can honestly say that the success of an artist is not based on the quality of the art. ...

Is there a better place to show your art than in the place where it came to life? You have conceived and created an object, considered worthy of inclusion in galleries and museums, bought by collectors, and admired by the public. The production site of your art, where the initial idea is turned into...

So, who buys your works? Who, among all the potential buyers, is your customer? Artists rarely know. If I ask them to whom they want to sell their works, they usually take a scattergun approach and list the names of the first big collectors or museums that come to mind. 

Artists are entrepreneurs. ...

I am constantly approached by artists to review their artist statement. Artists find it challenging to write about their work and present themselves. I can only think that this is because there is no real guide to how to do it. The sad truth is: most people don’t read artist statements because most ...

Social media is an increasingly important tool that artists should fully embrace. As a recent report shows, 45% of art buyers regard social media as one of the most important channels to discover and find artists, and 91% of the galleries surveyed said that they actively use social media to promote ...

Congratulations! A gallery wants to represent you. Sadly, breakdown of the representation often swiftly follows, leaving the artist frustrated and often embroiled in legal battles. 

Why is this? The short answer is that the usual art world combination of lack of appropriate training and widespread ...

Pricing in the art world is not necessarily logical or rational, and it can be a challenge to determine the price of an artwork. I have seen many artists who build their prices based on size multiplied by a factor or by comparing their prices to other artists (“If this artist can charge X amount, I ...