I'LL HELP YOU

BECOME A

SUCCESSFUL ARTIST 

 

Hi, my name is Magnus Resch. I am a professor in art management. 
In this course, you will learn how to become a successful artist. 
Want to understand how to get into the world's leading museums and find representation by top galleries?  

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WATCH THE TRAILER

 

WHAT YOU WILL LEARN

 

  • Understand why some artists are successful and others aren’t 
  • Find gallery representation and learn how to talk to journalists, curators and collectors   
  • Learn how to write an artist statement and develop a marketing strategy
  • Follow best practice examples on Instagram for selling your work online 
  • Learn how to organize your studio and manage your inventory

This course is for fine artists in all disciplines and age groups. No requirements are necessary. It's for beginners and professionals. 50% of the current student body are above 45 years, 50% are younger than 45 years. So it's for experienced artists, as well as art students. 

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THIS IS WHAT YOU WILL GET

Lectures

Get immediate access to 33 lectures. Professor Magnus Resch explains the essentials to becoming a successful artist. Lectures are split up into the following 9 main chapters:

 

Preamble

Research Findings

Navigating Today's Art Market

Artists

Galleries

Collectors

Journalists

Your Brand & Pricing

Sell your Art Online - Website, Instagram, Newsletters

Documents

Get immediate access to 10 essential documents and contracts. Each contract includes an introductory video and option to download an editable version of the contract:

 

Artist Statement

Consignment Agreement

Gallery Artist Representation Agreement

Inventory List

Sample Invoice

Certificate of Authenticity

Commission Agreement

Cover Letter for Grants & Residency Application

Image Porfolio

Resume

 

Expert Interviews

Get immediate access to 12 interviews with art world experts to learn from the best people in the field who share their personal experience and insight. 

 

Lisa Schiff, world's leading art advisor

Marilyn Minter, leading international artist

Elizabeth Dee, gallerist and founder of Independent Art Fair

James Fuentes, gallerist, New York City

Tim Bengel, Instagram artist with 330k followers

Susan & Michael Hort, emerging artists collectors

Ellie Rines, emerging gallerist from NYC

Gregor Hildebrandt, famous German artists

William Powhida, artist and writer

Johann Koenig, German superstar gallerist

Leah Schrager, world's largest art female instagram account (3M followers)

Sam Fraiberger, Harvard data scientist 

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ABOUT MAGNUS RESCH


Magnus Resch, PhD, is one of the world’s leading experts in art management. 

  • Lectures art management at Yale School of Management (next class fall 2020), previously Columbia University, University of St. Gallen, Sotheby's Institute of Art 
  • Founder of the Magnus App, which works like Shazam for Art. Leonardo DiCaprio is an investor and advisor to the company
  • Holds a PhD in art economics and studied economics at Harvard, the London School of Economics and the University of St. Gallen
  • Bestselling author of five books on the art market, including “100 Secrets of the Art World” (Koenig) and "Management of Art Galleries" (Phaidon)
  • In 2018 he published an academic study in Science, the world's leading journal. Topic: What makes an artist successful? 
  • Has been featured in over 300 magazines, including the New York Times, WSJ, Vanity Fair and the Financial Times
Who Is Magnus?

A UNIQUE APPROACH TO TEACHING

Data driven

Magnus' teaching approach is unique. As an economist and tech entrepreneur he believes that data should be at the core of any analysis. Combining it with years of art market experience gives his teaching depth and authenticity. 

Experienced

Magnus has been teaching art management at leading business universities for 7 years. Globally, he is considered as one of the leaders in the field. Students describe his teaching method as entertaining, fun and motivating. 

Like an MBA crash course

Your time is valuable. This course is a crash course in business and marketing principles. Magnus sees artists as entrepreneurs in the art market. His messages are direct, to the point, honest and clear. 

"This course answered all the burning questions I had about succeeding in the art world, and also taught me things I didn't know I needed to know. I feel informed and prepared to lay out a more effective business strategy for my art practice."

Julia Blythe Blanchard, New York
Mixed Media Artist

"Everyone who wants to become an artist should take this class. I have been an artist for most of my life. Magnus helped me to re-think my branding AND my relation to galleries. His analytical approach is brilliant."

Chris P., New York
Painter & Sculpturer

"This course changed my life. It's like an MBA for artists. I am a semi-professional artist but struggled to make enough money. Magnus taught me everything I need to manage my career as an artist."

Julia C., Los Angeles
Painter

"As a young artist I thought I had the art world figured out, but after this course, I realized I lacked the most important skill in an art career, business management. Now I have complete confidence and clarity in how to direct my career in today's art market"

Jessie Salinas, New York
Painter & Sculpturer

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