Course Content

About The Course

How to start an art collection? Management professor, art market entrepreneur and best-selling author, Magnus Resch, reveals in over 55 video sessions (each 3 - 19 mins) the key to start a collection, explaining the core principles of the art market and reveals the secrets of how to build and grow an art collection. He answers questions such as: what artist should I buy? Is art a good investment? How do I start building my art collection? Am I overpaying? Will the price increase? How do I get VIP tickets to Art Basel? And who are the gallerists I should trust? 

The video sessions are supported by leading experts from the field, such as the world’s most renowned art advisors, gallerists, collectors, artists and journalists. 

No requirements are necessary to take this course. 

 What you will learn:

  • Understand how to build and grow an art collection
  • Identify artists to invest in
  • Learn where to start 
  • Navigate the art market and identify its key players
  • Understand which tools to use to manage your collection 
  • Identify fakes and forgeries easily
  • Understand NFT Art And Blockchain

 Who this course is for:

  • Art fans who have never bought an artwork but want to start buying
  • Experienced art collectors wanting to learn more about successfully navigating today's art market   
  • Art students who want to be prepared for a career in the art world
  • Art History students wanting to work in a gallery or auction house and trying to better understand the hidden mechanisms of the art market
Register For Free Masterclass now

Content Of The Course

(37 Lectures)

Preamble - Motivations And Strategies
Introduction To The Course And Professor
What To Collect? Motivations And Stratagies
Where To Start? Getting Started

Investing In Art
Which Artist To Invest in?
What Makes An Artist Successful? 
Investment Strategies For Every Budget

The Marketplace - Players And Power Structures
Art Market History
Art Market Today - Trading Levels and Players
For What Price Point Does Art Sell
Online Art Market Data
NFT Art And Blockchain
Women, LGBTQ+ And Artists Of Color

Collectors - Learning From Other Collectors
Collector Overview and Classification
Key Collectors in the World and How They Think
Collector Data
Online Art Collector
Tools Collectors Are Using

Artists - Select Artists To Collect
Artist Overview And Classification
Career Stages of an Artist
Artist Data
Select Them: How To Select The Right Artists

Galleries - The Hunt For The Right Gallery
Art Gallery Overview and Classification
Key Gallerists in the World and How They Think
Gallery Data
Select Them: Find The Right Gallery
Buying Through Galleries: How To Get The Best Price
Selling Through Galleries

Art Fairs - Buy At Fairs And Get VIP Tickets
Art Fair Overview and Classification

Key Art Fairs in the World 
Buying At Art Fairs

Auction Houses - Get The Best Deals
Auction House Overview And Classification
Key Auction Houses In The World
Buying Through Auction Houses: How To Find The Best Deals
Selling Through Auction Houses
Fakes And Forgeries

Art Advisors - Working With Advisors
Art Advisor Overview And Classification
Key Art Advisors In The World And How They Think
Working With Art Advisors

(20+ Interviews)

Elizabeth Dee
James Fuentes
Susan & Michael Hort
Lisa Schiff
Mera & Don Rubell
Johann Koenig
Marilyn Minter
Sam Fraiberger
Jeffrey Deitch
Julian Schnabel
Mr. Brainwash
Salman Toor
Simon De Pury
Oscar Murillo
Bill Powers
Zhang Huan
Tyler Mitchell
Hans Ulrich Obrist
Raymond Pettibon

(continously updated)

Top 20 Superstar Artists
Top 15 Alpha Galleries
Top 5 Online Platforms
Top 10 Art Fairs
Top 10 Aution houses
Top 20 Instagram Accounts To Follow
Collector Groups To Join In Main Cities
Inventory Spreadsheet - Manage Your Collection
Invitations To Events
Invitations To Art Fairs
One-On-One Session With Magnus (purchase)

Frequently Asked Questions

In total there are over 55 classes, each 3 - 19 mins. This consists of 37 lectures, over 15 expert interviews plus many add-ons. This is 500 minutes of content!

Yes. Once you have signed up to the class, you can buy personal sessions, as well. 

Yes. The benefit of this online class is that you can access all content, anytime. 

Yes. Download the "Kajabi" app and you will have access to this class. Kajabi is the system this masterclass uses to host the videos. There are NO additional charges. 
Link to the app store:



Yes. If you scroll up this page you can preview the syllabus of this course. A sample class can be found in our youtube channel here:

No. It works with every computer, tablet, or mobile that has internet access. 

Yes. We offer a 15 days money back guarantee. Read these terms please (they are part of the Terms & Condition Agreement):

Our goal is to help you start your own collection. We want you to give your best effort to apply all of the strategies in the course. We offer a 15-day refund period for purchases. In order to qualify for a refund, you must submit an email to request the refund. Please note

1) If you select the multiple payment plan option we are not able to stop payments without a refund request being approved.

2) All refunds are discretionary as determined by Company. 

3) With respect to any purchase, you must request your money back within 15 days of the purchase. You may request your money back by emailing [email protected]. That email must contain information about the product you purchased, the date of the purchase, and the email and name associated with any such purchase.

We will NOT provide refunds more than 15 days following the date of purchase. After day 15, all payments are non-refundable and you are responsible for full payment of the fees for the program regardless if you complete the program. 

Please note: If you opted for a payment plan and do not meet the requirements for a refund within 15 days, you are required by law to complete the remaining payments of your payment plan. All refunds are discretionary as determined by Company. To further clarify, we will not provide refunds after the 15th day from your date of purchase and all payments must be made on a timely basis.

4) Should you have finished more than 30% of the content - you waive your rights to request a refund for all and/or part of the course fees. Our internal software allows us to see how many minutes of the course you have watched. We track the exact minutes you watch, so if you stop a class and then continue a new class, we only track the actual time you spend watching.

No. This is a non-degree online class. While its content has the level of a degree class, at this time you won't receive a degree or credit points for this. We are working on getting accreditation. 

You cannot make any single or combined purchase of add-ons or expert interviews.

Unfortunately, we only have an English version. Depending on demand we might offer other languages in the future. 

Yes. We offer payment in installments. 

Yes. We are happy to send you an invoice. Please send your full contact details including VAT number (if available) to [email protected]


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